Thursday, March 27, 2014

How I Hack My Clients

Olympian Sarah Haskins uses biomarkers to optimize performance
By Sam Yang - Get similar updates here

In the spirit of life hacking...

There's more than one way to skin a cat. And there's more than one way to get fit, healthy, optimal, and successful. The problem occurs when we begin to think all the different ways are equally effective and time saving. A common logic fallacy. It's like arguing with someone who knows less than you (perhaps over the internet); the perception is you guys are equally knowledgeable on the subject, otherwise why would you argue with them?

Life hacking is all about value propositions. Not all methods are created equal, so what's better, what could save more time, what has more value?

Triathlete Jarrod Shoemaker utilizing biomarkers for victory

  • The most common method - Trial and error plus guess-work. If time was unlimited, this would eventually work. But time isn't limited, it's our most precious resource. We never seem to have enough time to do the things we love. To spend it with the ones we love...
  • The modern method - Take the guess-work out. Use the technology available to you. You already use Google to ask questions, well you can also use blood tests to answer questions about internal health.

I use InsideTracker as I find them to be the least invasive but provides me with the most amount of data. It's what I use with my own clients, to have meaningful conversations about health and to take some of the guess-work out.

Most trainers use opinions, I'd rather use data if it's available.

There's a lot of math and brain power behind them. Think the blood tests you do with your doctor, only leveled up exponentially. How much better could you be? What would you test if what you cared about was performance? And that's how their panel is designed. What do your numbers say, and what does it all mean in combination? What if your blood wasn't analyzed by one doctor but by a super computer?

My own clients analytics

Below is a biomarker summary of the most out of range markers from each one of the new All Out Effort clients who have had their blood taken recently. I have summarized the top 5 out of range biomarkers.

  1. 81% had High Glucose
  2. 25% had Calcium issues
  3. 19% had high Creatine Kinase
  4. 50% had Vitamin D issues
  5. 19% had B12 issues.

With this initial information, I can make individualized recommendations to my clients. There's also less speculation, and no unnecessary use of supplements.

Looking at this, I know my new clients tend to be high stress carb lovers, who don't move enough, sit in an office all day, and don't have enough variety in their diet. Even if I were able to guess this, there would be no way to know if I was right, nor would the client believe it was becoming an issue.Where's my proof?

The amount of time this saves me and my clients would be hard to quantify. It also helps to prevent possible future calamities. This allows them to release some of the health burden they've been carrying around and focus on living.

Do you have to do this? No. And if you had all the time in the world you wouldn't need to do things like this. But there's so much confusion and mystery out there and too much information. How are you to create any progress in any amount of time? Part of the problem is people don't collect enough personal data, so they never end up knowing what's what. They try and fail at a multitude of different methods and eventually give up...

People e-mail me questions about weight loss all the time. Yet when I ask them questions about their personal health and health numbers, they know very little about themselves. Then I have nothing to base my answer on.

It's not a "too much information out there" problem, it's a "I don't know enough about myself" problem.

Trying to get people to do the right things for themselves is difficult. When they see actual numbers, see what it means, Google it and ask their own doctor, and see it all says the same thing, they tend to comply better.

Just do it

Obviously they want you to use their service. What I don't get is why you would convince yourself you don't need this information. It's like wanting to change without knowing what to change.

The other option is to keep doing what you're doing and hope for the best. But if that was working for you, why are you still looking for more information?

Gil Blander explains testing biomarkers


Sam Yang writes about efficiency, mindset, science, habits, and martial arts to improve optimal well-being. If this resonates with you, join his newsletterYou can also connect to All Out Effort on Facebook and Twitter.

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