Tuesday, March 13, 2012


So why train with us?

You already know you want personal training. That's why you're here. That's why you're browsing the web, reading reviews, looking at sites like this one.

So I'm going to make it easier by telling you why us. Because that's what you really want to know right? Why train with us?

So to answer why us, we have to answer why we became coaches in the first place. There's a lot of trainers, lots of people who say they are the best. But why should you believe any of us?

A website can't convince you of that. What it can do is tell you why we got into this in the first place.

I used to work in finance. I graduated from UC Irvine with Suma Cum Laude, Phi Beta Kappa, and was Dean's Honor List every quarter of college, graduating in the top 98 percentile. Did very well in finance. Top of the region and all that. I was also competing a lot in an art called Brazilian Jiu Jitsu. So I was training myself a lot, and managing my weight for my brackets. I loved that. So I quit, got my in car and took a 4 month sabbatical, training in every martial arts, MMA, and big name training center across the country.

I had it with sales and the financial sector. I had money saved up so I was going to figure this happiness thing out. While on my trip I blogged about it extensively. Its half the reason why you're here. A lot of people followed my journey and that got my name out there later when I became a coach.

Cindy went to UC Berkeley. She had a double major in Rhetoric and Legal Studies. Really smart girl. She decided law wasn't for her. So she went back to school to become an EMT. She was always involved with the Russian Kettlebell system and on the side she personal trained people. As an EMT she works in the ER. She lamented to me that she felt like she was trying to save people on the way out a lot of times. Frequently she saw the same patients over and over again. A lot of it could have been prevented. She said it would be so much easier to prevent than to cure.

So why did we become coaches?

We both wanted to help people. Really help people. We worked in finance, law, emergency rooms, and though we made money, we didn't feel like this was the best way to affect people. As a financial advisor, I saw a lot of clients who had outlived their money and their health. They never bothered planning this far ahead because they didn't think they would live this long. Their health was completely gone but modern medicine kept them chugging along and they had to take whatever money they had left and try to live off of it. A lot of times that's where I came in, to try to create some form of income stream for them. Commission checks were good but I felt like this was not the most effective way to help people, and that's what I really wanted to do. I was treating the symptom, their real problem was their quality of life. The real problem for most people is their health. Some people end up spending all their wealth trying to buy back their health or the health of their loved ones.

The Dalai Lama, when asked what surprised him most about humanity, he said:
“Man. Because he sacrifices his health in order to make money. Then he sacrifices money to recuperate his health. And then he is so anxious about the future that he does not enjoy the present; the result being that he does not live in the present or the future; he lives as if he is never going to die, and then dies having never really lived.”
So how can we change people's lives for the better? Our passion has always been about helping people. Why not make our passion our careers? So we decided, let's do this. Let's change the world and get people healthy. Then we went and figured out the best methods to train the regular population. We knew what we wanted, it was now just about refining the methods.

The methods were out there, athletes had them and not celebrities believe it or not. We just needed to share this information with the rest of the world.

A lot of people do it backwards

They know WHAT they want, which is to be high profile rich celebrity trainers. Then they try to figure out HOW they can get there. They don't know WHY they are doing it though. Apple knows WHY they are Apple, they want to challenge the status quo, they believe their products can change the world. HOW they do this is they make the Ipod, Iphone, and computers. WHAT happens is they become the top computer company in the world because we can't wait for their products.

What everyone else does is this

They WANT to be as rich as Apple. HOW they try is to make computers, mp3 players, and phones. Then they tell us to buy it and tell us how cool it is and everything it does, and you know what they want, your money. But we don't know WHY we should so we don't.

What we do

We had good jobs after college, made great money. And if money was what we were after, we wouldn't be doing this and we would've stayed in our previous lives.

But we know WHY we're doing this. We want to make a change. We really believe we can change the world one person at a time. It's why we don't offer classes, because we feel one on one training is the best way to maintain quality. We knew HOW we were going to do it. We became trainers. We became coaches.

It just turns out that we happen to be damn good ones. This is why we'll succeed. This is why you should train with us.

"If you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they'll work for you with blood and sweat and tears."

You want to change your life. We want to help. We believe in the same thing you believe. That somehow getting healthier will positively change your life for the better.

Why YOU will succeed

Don't work backwards. We know what you want. To be fit. We get that. It's not about what. It's about why. Why do you want it? See what it is that really drives you. Why you really want this. How you'll get there is by making all the right choices. Changing your diet. Organizing your life. Picking a coach not a trainer. All pieces of your plan. What will then happen is; you won't have to chase fitness, fitness will come find you.

There's a free no obligation consultation and assessment.

No Strings, No Expectations...

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