To Fitness Professionals:
The same reason a coach can create powerful results in people, is the same reason others will avoid everything about this person.
Fitness people who want to create powerful change, can't be everyone's friend. You can't take it personally. It's not about you, you represent responsibility and promises people made to themselves.
You'll always be that constant reminder if you did your job right. Your existence will be that reminder. Many will thank you, some won't.
Don't be afraid to be disliked, avoided, unfollowed, unfriended, disparaged, etc. As long as you did your job, helped people, and never hurt or harmed anyone, you have nothing to feel bad about.
If some people you've worked with in the past start to slide backwards, some will come running back to you. For others, you will be the first person they avoid and the last person they want to see again.
Be brave enough not to be their friend. Be brave enough to be their coach.
This is who clients need. Clients need to seek fitness professionals like these out. They need to demand this out of their trainers. They already have enough friends, they don't need to hire another one.
All the best teachers in high school who impacted the most students taught me this lesson. We too are educators.
It's not about how much money you've made or how many clients you have, it's about how many people did you create lasting change for. We too have to be accountable as well.
It's not a popularity contest. And like every popular kid in school, you'll then become popular without trying.